WHUP announced today that it has signed a 10-year lease extension for its downtown studios at 117 W. King St. above the legendary Dual Supply hardware store. “We are thrilled to secure our future downtown for the next decade and continue our productive relationship with one of Hillsborough’s most respected and venerable businesses,” said WHUP president Bob Burtman.
The building is owned by the Woods family, founders and proprietors of Dual Supply, which has anchored the downtown business district for years and been featured in national media coverage. “We are proud to continue our partnership with WHUP and our joint efforts to serve the community,” said Mike Woods, who manages Dual Supply with his brother Geoff.
With affordable commercial space increasingly difficult to find in Hillsborough, the extension comes at an important time for WHUP, which will celebrate its fourth anniversary next month since launching broadcast operations in 2015. “Our location in the heart of downtown has been instrumental in our ability to become a community asset and make a difference, so having our space locked in through 2029 is a really big deal for us,” Burtman said.
WHUP is a non-commercial station that serves the greater Triangle with an eclectic mix of locally produced music and talk programming with an emphasis on live in-studio sessions and amplifying community voices from across the spectrum. In its brief history WHUP has had more than 600 musicians perform live on various shows or special broadcasts, and another 800 individuals from local non-profits, businesses, government and the arts on-air to talk about their work.