Charles Harding said it’s impossible for him to pick his favorite part of his company’s brand new 9,000-square-foot showroom.
“Everyone is so giddy to be here,” he said. “There’s so many things. The designers wanted standup desks. What’s not to love about this desk?”
Harding, who is one of the owners of Signature Flooring, stood up and his bright, white desk smoothly rose to above his waist. Even through his face mask, you could see Harding’s jubilant smile.
The building is, inside and out, one of the most modern buildings in Alamance County. No detail was overlooked for the state-of-the-art facility. And that’s exactly what Harding was hoping for.
“One of the things I’m most proud of is we told these guys — Plagueman Architecture out of Burlington —that the most modern building I see in Alamance County is the Red Oak Brewery and Tap Room. It’s just a super-awesome design. I said, ‘I want it to look like a like a modern car dealership, a clean slate with clean lines. I don’t just want to build another strip mall.’ And he did. He nailed it. Landmark Builders built the building. I’ve been around construction, 20 to 30 years and we have not had a cross word, or one problem, the entire build.”
Harding looked around the showroom and up at the second floor where a conference room and additional offices awaited furnishing. “To sit in any building and not be unhappy about anything. It doesn’t happen.”
The new space is the clearest example of how the Mebane company, which has been around for 13 years, is revamping its brand. Gone are the cramped quarters of its previous location, with displays surrounding designers’ desks, materials in plain view, and staff facing walls. Even the company’s logo has been overhauled.
“Our old logo was scripted letter Signature Flooring,” Harding said. “We changed our logo to update it for the new building, and I love the sign. If you look at our social media, I’ve changed the pictures to show the sign at night, and it looks incredible.”
The rich and vibrant green in the new logo is carried throughout the new building. Customers can relax in comfortable seating and watch a large flatscreen TV in the waiting room. Or they can easily browse flooring samples throughout the lower level; let their imagination run wild in a sample kitchen and bathroom.
The rear part of the new location is a warehouse and storage area where orders are filled and readied for delivery.
“My business partner, Todd Anthony and I were installers,” Harding said. “We came from the installation field and so our first store was our first try at retail. Once you’re in there two years you realize how many things you would have done different. We really thought we had the nicest store in town. Once we were five and six years in, you realize how small it is, and you’ve grown and you start adding employees. It became an awkward space. We had the best neighbors over there, but I just wanted to do something that makes you feel more part of your community. We work for an hour around. We go to Raleigh, Durham, a lot in Orange County. Greensboro and Burlington. Something makes you feel more a part of the community when you’ve got bricks and mortar in the ground and it’s your own place. I think no matter what business was in here, you’d be proud of this building. I think it’s one of the nicer buildings in Mebane, and that’s what we were trying to capture.”
Harding said Signature Flooring was scarcely affected by the pandemic, reflecting much of the same fortunes of other areas of construction and renovation. “If you remember, there was a couple of weeks where there were no cars on the road, and it was a ghost town, and the phone wasn’t ringing, and we stayed home for about a week, week and a half,” he said. “We really are family oriented, and we just needed to get to work. We came back in and made the necessary precautions and we opened back up. The phone started ringing immediately. We’ve been very blessed.”
Signature Flooring counts all areas of commercial industries as clients, including office, retail, restaurant and medical. But the company has benefited most from a thriving residential real estate market, particularly when homeowners want to upgrade their home for their own enjoyment, knowing they’ll get that money back when it’s time to sell.
“We handle everything from a room of carpet to a hospital. And then we do bathroom and kitchen remodels and we sell some cabinetry,” Harding said.
Attached to the new Signature Flooring building is a 3,600-square-foot space that could be used for restaurant, retail, or office. The interior of the space is unfinished, to be built to suit for a tenant.
“It has a 40’ by 40’ patio out back and 20’ by 20’ patio in the front. The inside of it is just empty now called dark shell.”
The new showroom is at 1410-A Mebane Oaks Road. Harding said he plans to have a grand opening in the spring when the weather is more consistently warm.